Hi. It’s Nice.
Standing in the doorway, arms full of warehouse updates—because nothing says "romance" like a perfectly timed ops email.
- Presidents Day Op schedules? Got ‘em.
- Fresh Q4 insights? In the bag.
- Tariff news? You (unfortunately) bet.
- A $25 Amazon gift card just for sharing your thoughts? Consider it our version of a heart-shaped box of chocolates.
Let's spread the love 👇
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Our 2025 Nice Partner Survey is now live! This is your chance to share feedback on how we can better service and support your brand's growth this year.
As a thank you, everyone who completes the survey will receive a $25 Amazon gift card!
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Our 2025 Nice Partner Survey is now live! This is your chance to share feedback on how we can better service and support your brand's growth this year.
As a thank you, everyone who completes the survey will receive a $25 Amazon gift card!
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Presidents Day 🇺🇸 Warehouse Schedule
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Our warehouse (as well as USPS) will be non-operational on Monday, February 17th, in observance of Presidents Day.
Our Sunday crew is still on schedule this weekend to help get us ahead in order fulfillment before full operations resume on Tuesday, February 18th.
If you have any questions or needs before the break, your Account Manager would be happy to help.
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Navigating 2025 Tariff Changes
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If the recent U.S. tariff changes have you feeling dazed and confused, you're not alone. 🙋♂️
We've been in the trenches with brands, sorting through the sudden tariff roadblocks and digging into the latest news to make sense of the ripple effects. To break it all down, we’ve put together a deep dive into what we've learned, the key changes, and actionable ways brands can safeguard their margins and customers.
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Navigating 2025 Tariff Changes
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If the recent U.S. tariff changes have you feeling dazed and confused, you're not alone. 🙋♂️
We've been in the trenches with brands, sorting through the sudden tariff roadblocks and digging into the latest news to make sense of the ripple effects. To break it all down, we’ve put together a deep dive into what we've learned, the key changes, and actionable ways brands can safeguard their margins and customers.
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Q4 Holiday Sales Insights
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You all PUT IN THE WORK this past holiday season. Our team saw a 46% increase in order volume compared to Holiday '23 - a huge testament to your brand's hustle and hard work. We couldn't be prouder!
In January, we combed over our Q4 sales and order data to see what trends made the most impact. Here is what we found:
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The BFCM Warm Up 🔥 Many Nice brands tested early hype tactics: - 52% launched new products or limited edition colors 2-8 weeks before BFCM
- 21% experimented with flash sales in October and early November to prime customers for the big event.
Site-Wide Sales For The Win 🏆 88% of Nice brands chose to promote site-wide BFCM sales in 2024 over category-specific promotions, sliding scale discounts, or BOGO deals. - The most common site-wide sale percentage: 25%.
- The highest: 65%.
Early Birds Got the Worm 🐛 - 60% of started their sales a week or more before Black Friday
- 21% of brands started their sales at least two weeks before.
- Earliest BFCM sale start: November 1st
One Sale to Rule Them All 🥇 Unlike previous years, brands stuck with their initial BFCM sale through the promotional period, and didn't add additional discounts or incentives on Black Friday, Small Business Saturday, or Cyber Monday.
Extended Tuesday 🗓️ 65% of Nice brands kept the BFCM party going for at least one more day— because why stop a good thing? - The majority of BFCM sales ended by 12/4.
Procrastinator Perks ⏰ We saw a significant rise in brands capturing and rewarding last-minute shoppers with tactics like: Flash sales and freebie incentives on the "last" day to order. Free 1 and 2-day express shipping for customers who missed the standard shipping window. Give-one-get-one gift cards if ordered by Christmas Eve.
The Return of Return Fees 🔄 More brands, both inside and outside of Nice, did away with "free returns" with a noticeable shift towards charging restocking fees or flat-rate return shipping. While this move may not have directly boosted sales, it likely encouraged more intentional shopping and helped curb return rates.
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The BFCM Warm Up 🔥 Many Nice brands tested early hype tactics: - 52% launched new products or limited edition colors 2-8 weeks before BFCM
- 21% experimented with flash sales in October and early November to prime customers for the big event.
Site-Wide Sales For The Win 🏆 88% of Nice brands chose to promote site-wide BFCM sales in 2024 over category-specific promotions, sliding scale discounts, or BOGO deals. - The most common site-wide sale percentage: 25%.
- The highest: 65%.
Early Birds Got the Worm 🐛 - 60% of started their sales a week or more before Black Friday
- 21% of brands started their sales at least two weeks before.
- Earliest BFCM sale start: November 1st
One Sale to Rule Them All 🥇 Unlike previous years, brands stuck with their initial BFCM sale through the promotional period, and didn't add additional discounts or incentives on Black Friday, Small Business Saturday, or Cyber Monday.
Extended Tuesday 🗓️ 65% of Nice brands kept the BFCM party going for at least one more day— because why stop a good thing? - The majority of BFCM sales ended by 12/4.
Procrastinator Perks ⏰ We saw a significant rise in brands capturing and rewarding last-minute shoppers with tactics like: Flash sales and freebie incentives on the "last" day to order. Free 1 and 2-day express shipping for customers who missed the standard shipping window. Give-one-get-one gift cards if ordered by Christmas Eve.
The Return of Return Fees 🔄 More brands, both inside and outside of Nice, did away with "free returns" with a noticeable shift towards charging restocking fees or flat-rate return shipping. While this move may not have directly boosted sales, it likely encouraged more intentional shopping and helped curb return rates.
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