Dates to know before the holiday rush ensues.
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Making a list and checking it twice.
Just like that, it's October, which means Black Friday is less than 60 days away. As your team gears up for Holiday 2024 we wanted to share some important logistic deadlines and reminders that'll help secure you that coveted spot on your customer's "Nice" list (and ours too, if we're being honest.)
Below, you'll find a helpful checklist, warehouse and carrier deadlines, and tips to reduce your return rates before the sales rush truly kicks in. 👇
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📋 Submit Q4 SOW requests to your Accounts Manager by November 15th to be completed in time for BFCM.
🐢 Save $$$ on storage costs by creating holiday discounts around slow-moving and overstock inventory. - Review your new Sales by SKU report (Shared Drive>7. Reporting and Invoicing>2024 Reports) to identify products with high inventory levels and a low 30-day sell-through rate.
🗓️ Share your promotional calendar with your Accounts Manager by November 1st to help our warehouse anticipate order volume.
🚛 Schedule your inbound and outbound freight around our warehouse blackout dates, shared below.
📪 Update your website with shipping deadlines based on carrier cutoffs and our recommendations. See chart below
🔄 Review your current return rate and look for ways to lower it before sales ramp up.
📦 Reduce expedited shipping costs by starting sales early and nudging customers to place their orders well ahead of the carrier cutoffs.
🚀 Increase customer retention through the holidays with order automations.
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🚛 Holiday Shipping Deadlines
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Carriers have recently released their shipping deadlines for Holiday 2024. We've charted them out for you below and over on our knowledgebase.
Some recommendations to keep in mind: - Pad carrier deadlines by a day or two to account for delays.
- Cut off your "express" shipping options by Friday, December 20th. 2-day and overnight deliveries are less dependable the closer you get to Christmas.
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🚀 NICE Deadlines + Blackouts
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To help anticipate volume and help focus our team's energy during BFCM, we are implementing the following deadlines and blackout dates. Reach out to your Account Manager if you need help coordinating around these items.
- Promotional Calendar Due: November 1st
- SOW Request Deadline: November 15th
- Inbound Freight Blackout: November 29th - December 2nd
- Outbound Freight Blackout: November 29th - December 6th
- SOW Blackout: November 27th - December 2nd
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Click calendar to enlarge.
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Click calendar to enlarge.
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The surge in holiday sales also means a surge in holiday returns. If your brand has return rates hovering above 16%, now is a great time to tweak your product descriptions or return processes before rates balloon come January.
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Need some tips? Checkout 10 strategies, complete with brand examples, to help you tackle your return rate head-on.
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